Monday 30 July 2007

Smoke this!

MTV Canada's new commercial featuring a gay kiss, oddly to warn against the perils of pot-smoking.

MTV Canada has created a new commercial featuring a gay kiss, oddly to warn against the perils of pot-smoking.

The Saatchi & Saatchi created ad features a trio of young men sitting in a car in an empty car park, apparently after smoking marijuana. Two of the boys kiss, provoking a stunned response from the third. Click here to take a look.

Earlier this year a Snickers commercial featuring a gay kiss between mechanics caused uproar among the American gay lobby.

The ad, broadcast during the Super Bowl, was pulled after the Human Rights Campaign and GLAAD condemned the Mars company for the commercial, which they interpreted as anti-gay.

“The makers of Snickers and its parent company at Mars should know better,” Joe Solmonese, president of HRC said.

The ad featured a pair of mechanics who end up unintentionally kissing when eating opposite ends of a Snickers bar. Horrified at what they’ve done, the pair rip their chest hair to do “something manly”.

The Snickers ad campaign was pulled within a week.

No comments: